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Web & Social Media

Web

With a staff of  30 students, it can be difficult to work on purely web content during a print cycle. However, this year we decided to create web specific cycles during periods when we are not working on a web issue. Just like any print cycle, we aim to take our web cycles just as seriously.

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However, even during print cycles we continue to publish a limited number of web-exclusive content.

I recognized the value of incorporating web content into my articles, which led me to experiment with various multimedia elements. For instance, in the senior issue of Nordic News during my first year as a writer, I created a page featuring a summer playlist and a bucket list. To further engage with our readers and promote our website, I curated a corresponding Spotify playlist that was more accessible to our audience.

As an editor, I have made it a priority to ensure the reliability of our articles by utilizing our website. One incident that reinforced the importance of this was when a controversial opinion article was published under my leadership, and there were questions about the reliability of the sources cited in the article. To address this issue, I asked the reporters to share the links to their sources with our web editor. After verifying the viability of the sources, we added the links to the article to provide transparency and establish our credibility with readers. This experience emphasized the importance of fact-checking and source verification in our reporting process, and it has since become a standard practice for all of our articles.

Social Media

Amidst the pandemic, our social media engagement took a hit. Our posts lacked appeal and failed to generate much interest. However, towards the end of last year and into this year, we've made a concerted effort to connect with our audience through Instagram Stories. We use this feature for three primary purposes:

  1. To promote our online and print articles, taking inspiration from the engaging Instagram posts of publications like the New York Times.

  2. To establish a more personal connection with our readers through humorous and relatable content. After all, we're engaging with a bunch of teenagers!

  3. To drive engagement with our polls. While we also promote them via email, Instagram is an effective channel to reach high schoolers, who are more likely to check their social media than their email.​​

My team's renewed focus on social media has had a significant impact on our readership and engagement. By taking inspiration from industry leaders, creating a personal connection with our audience, and promoting our polls through social media, we have seen an increase in views and activity on our website. As we continue to adapt to the changing media landscape, I hope I can help Nordic remain committed to exploring new ways to connect with our audience and deliver high-quality content

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